Manajemen Pemasaran

300 words on Marketing Management Course

Marketing Management course not foreign to me because I was already in college S1 studying the course. So I’ve learned it first before I get another course in Business Management Marketing Management IPB and I wanted to deepen again to learn about Marketing Management in S2. Learning Management Marketing at S1 to S2 is the same in only possible in S2 we would learn more in depth and spread of Marketing Management as well as the frequent discussions about marketing.

Friday, January 15, 2016 beginning date of entry Quarter 1 and early entry courses Marketing Management. When the class first question that is issued by Mr. Ujang is asked to mention one word in our minds about the word “marketing”. All students are asked to answer one by one and ask to all students of the class of 31 people, and if there is a wrong answer or there are already mentioned by his friend, that person will be punished sing. Of the 31 people in the class who could name only 21 people and the rest were told to sing. Marketing said that among them about sales, product marketing, customers, sales, production, targets, closing, needs, strategies, promotion, money, negotiation, repeat orders, creative, profit, transaction, brand, persuasion, market, and count.

Not only that, Mr. Ujang pack as a lecturer in Marketing Management also asked why in a company in need marketing? There are some students who answered that the company’s target is achieved, promote new products, so companies get the money, and to gain as  very much. Besides why marketing should be put on people?  because the value, creativity, in order to attract buyers, and can bargain. Mr. Ujang not only describes a continuous basis alone but he also describes the way we watch a video about 10 gadgets that are very influential on marketing, including the phone, telephone, radio, clock, needles, air conditioning, a TV, phonograph, light, and computer , Mr. Ujang also describes the concept of the marketing mix (4P) which can be seen in the perspective of the consumer or 4C, including product (product), price (Price), place (distribution) and promotion (communication).

Thank you very much Mr. Prof. Ujang as a lecturer in Marketing Management already provides an explanation of Marketing is fun, I am very interested to learn back in depth and I really hope that I can easily absorb the knowledge that you give and I expect the value of marketing management I look beautiful in transcripts me … .amiinn hehehe


Text Book

Ujang Sumarwan (editor). 2015. Pemasaran Strategic: Perspektif Perlilaku Konsumen dan Marketing Plan. IPB Press.

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2015 01 BUKU Pemasaran Strategik Perspektif Perilaku Konsumen dan Marketing Plan


Sumarwan Ujang; Agus Djunaedi; Aviliani; H.C Royke; Jusuf Agus Sayono; Rico R Budidarmo; Sofyan Rambe. (Strategic Marketing: Strategy for Corporate Growth and Share Holder Value).-Pemasaran Strategik: Strategi Untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai bagi Pemegang Saham . Published byInti Prima, Februari 2009, ISBN 979-450-451-3  Please dowload link below for book preview:

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Sumarwan, U., Achmad Fachrodji., Adman Nursal., Arissetyanto Nugroho., Erry Ricardo Nurzal., Ign Anung Setiadi., Suharyono., Zeffry Alamsyah. 1st Printing. 2011. Marketing Strategic: Value Based Marketing and Marketing Metrics. Pemasaran Strategik: Persfektif Value-Based Marketing dan Pengukuran Kinerja. Bogor, IPB Press.

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Pemasaran strategik menguraikan bagaimana sebuah perusahaan harus memahami konsumen, sehingga dapat menyusun strategi pemasarannya untuk mencapai tujuan-tujuan perusahaan guna meningkatkan kinerja perusahaan dan menciptakan nilai tambah bagi pemegang saham.Pemasaran adalah memahami berbagai kebutuhan para pelanggan dan mengembangkan sebuah proposisi untuk menawarkan nilai yang superior. Melalui penyediaan nilai pelanggan yang lebih tinggi maka manajemen dapat memberikan dan menghasilkan nilai yang lebih tinggi pula kepada para pemegang saham. Nilai suatu merek dagang terbentuk dari kepercayaan para pelanggan terhadap merek dagang perusahaan. Kepercayaan ini membentuk relasi antara merek dan pelanggan yang mendorong preferensi, loyalitas merek, dan keinginan untuk mempertimbangkan produk dan jasa baru yang ditawarkan perusahaan di masa depan dengan merek tersebut. Buku ini juga menguraikan bagaimana langkah-langkah untuk membangun ekuitas merek serta menjelaskan beberapa metode untuk mengukur ekuitas merek.